Mobile Application Marketing
Mobile Application Marketing
Mobile app marketing is crucial to ensure the success of your mobile applications. In the Mobile Application Marketing course at Prolytics, you will learn the latest strategies and techniques for marketing mobile apps effectively. This course will help you master user acquisition, retention strategies, app store optimization (ASO), and how to leverage analytics to drive app growth.
The course covers essential topics like identifying your target audience, crafting compelling app store listings, optimizing app performance, and utilizing digital marketing strategies. Whether you\'re new to app marketing or looking to sharpen your skills, this course provides the knowledge and tools to succeed in the competitive world of mobile apps.
What will you learn
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Understanding the Mobile App Marketing Landscape
Learn the fundamentals of mobile app marketing, including industry trends, the app lifecycle, and the key metrics to track for success.
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App Store Optimization (ASO)
Master the techniques to improve your app\'s visibility and ranking in app stores through keyword optimization, description crafting, and reviews management.
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User Acquisition Strategies
Discover various strategies to acquire new users for your app, including paid ads, social media, and influencer marketing.
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Retention and Engagement
Learn how to keep users engaged with your app through push notifications, in-app messaging, and personalized user experiences.
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Data-Driven Marketing
Understand how to use analytics tools to track user behavior, measure performance, and optimize your marketing strategies for better results.
By completing this course, you will develop expertise in the following areas:
- Optimizing your app’s presence in the app store (ASO)
- Creating effective user acquisition campaigns
- Building and maintaining a strong app user base
- Implementing retention strategies for long-term app success
- Leveraging mobile app analytics for informed marketing decisions
- Improving app performance and user experience
- Using paid advertising effectively to grow app installs
- Marketing your app through social media and influencers
- Understanding app lifecycle management and the importance of updates
- Tracking KPIs and app metrics to measure success
Lessons
- Duration
- 45 Days
| WORKSHEET: Fill this out with strategies as you go through the course |
| WORKSHEET: ASO engagement signal optimization | |
| Keywords field for Apple App Store | |
| Free keywords that you don't need to add to Apple App store keyword field | |
| How to write the title for your Android or iPhone app | |
| How to write the mobile app description | |
| ASO for competitive keywords | |
| Practice activity: Competitor keyword research and many other keyword topics | |
| App localization: Get hundreds of percent more downloads | |
| App icon design to boost downloads and ASO ranking | |
| App marketing quiz |
| The story of my apps | |
| How to make sure you have a great course-taking experience |
| Section introduction | |
| Introducing the LoveUp app full example with keyword research and ASO | |
| Applying app-related keyword research tools and other strategies | |
| Using the keywords to write Android and Apple store listings | |
| My attempt at rewriting their titles for Android and Apple App Store |
| SensorTower's Keyword Optimization tool | |
| SensorTower's Keyword Research tool | |
| Mobileaction |
| SEO for your app URL in Google search | |
| SEO for your website | |
| ASO vs. SEO quiz |
| Release your app on iPhone or Android? Or another way? | |
| WORKSHEET: App launch plan |
| How to increase session lengths and influence your ASO ranking | |
| REVIEWS: Many ways to increase the number of good reviews and avoid bad reviews | |
| How to get people to use the app regularly |
| Common and most popular ways to make money form your app | |
| Apple revenue share goes down to 15% instead of 30% | |
| Free vs. paid & how much should you charge for your app | |
| Rewarded ads monetization strategy | |
| The "whale" monitization pattern | |
| The strategy to make a lot of money with ads using smart ad mediation software | |
| Ideas to monetize your app experience from outside of the app stores | |
| Unusual monetization strategy with merchandise |
| How to build in virality to your mobile app | |
| Viral coefficient introduction | |
| Viral coefficient calculator |
| Section introduction - inluencer marketing for apps | |
| How to do influencer marketing for apps | |
| How to use Randam to get the best influencers |
| Growth hack to get a spike in downloads, make more revenue & get featured | |
| Coupon sites where you can promote discounts or and promotions you do | |
| Four cool and unique ways to promote anything, including mobile apps |
| My take on influencer marketing | |
| 2 EMAIL TEMPLATES: How to pitch influencers for FREE and discounted promotion | |
| How to get on the radio and podcasts | |
| The exclusive |
| Photo and social apps - thoughts | |
| Reskinning apps: How to make money and get downloads |
| 6 ways to protect your intellectual property | |
| Creating a moat around your business | |
| For first-time entrepreneurs: More on moats, barriers, and long-term competition |
| Outsourcing section introduction | |
| Outsourcing nightmares from my clients | |
| Tools and techniques to learn to code on your own in a few months | |
| Founder dating? |
| Section introduction | |
| App ASO and promotion case study with a fun sexy party game | |
| Knappily app ASO keyword research case study | |
| Agoraphobia app | |
| Vastu in the home app case study | |
| TaskMania todo app |
| Social media automation section introduction | |
| Hashtag marketing introduction | |
| Social media automation tools | |
| Showing SocialOomph |
| Section introduction "I tried YouTube and..." | |
| YouTube SEO crash course | |
| Game apps game play tutorials | |
| Nifty YouTube growth hack for mobile apps |
| Ads section introduction | |
| Setting up a fresh Google Ads account | |
| Adding Google ads to promote Android apps in Google Play Store |
| Setting up your first ad |
| Discussion of mobile app platforms and different app stores |
| How to get the course certificate | |
| Bonus lecture: potential next course ideas based on student questions |
You Can Trust with Global Certification
At Prolytics Institute, our certifications are globally recognized, ensuring that your skills are validated by a trusted authority. Whether you're advancing in your current role or exploring new career opportunities, our credentials give you a competitive edge in today’s global job market.
Our certification programs are designed to meet international standards while catering to local industry needs. This ensures that your expertise is not only widely accepted but also practically applicable wherever you go.
Committed to preparing you for successful career placement and acing job interviews.
Our curriculum is thoughtfully crafted by senior angular specialists with extensive industry experience.
The course prioritizes cutting-edge technologies that are in high demand among top web design firms and global corporations.
A Personality Development program that enhances skills in professional communication, email writing, and effective interview techniques.
Engaging hands-on practice and real-world projects form a key part of the learning experience.
Learn directly from professionals who are currently active as developer in top IT companies.
FAQs
General frequently asked questions for students.
Our instructors are experienced professionals actively working in the IT industry. They bring real-world insights, practical knowledge, and expertise to the classroom, enhancing the learning experience.
Yes, we offer dedicated job placement support to our graduates. This includes resume workshops, mock interviews, and direct connections with our industry partners to help students transition smoothly into their careers.
Prolytics provides both in-person and online classes to cater to various learning preferences. Our online classes are live and interactive, allowing students to engage directly with instructors and peers.
Absolutely! We prioritize hands-on learning through practical projects and assignments based on real-world scenarios. These projects help students gain practical experience and build a portfolio to showcase to potential employers.
Yes, upon successfully completing a course, students receive a certificate from Prolytics, recognized by industry partners and highly valued in the job market.
Prolytics has a flexible refund policy. Students who need to withdraw may be eligible for a partial refund, depending on the timing and course structure. Please contact our support team for detailed information on refunds.
To enroll, visit our website and register the enrollment form for your desired course. You can also reach out to our admissions team for guidance on course selection and the enrollment process.
Students Reviews
If you like me want to learn how to market your own mobile application, you won’t find a better course than the one Prolytics offers! At an affordable price, their course covers the basics of mobile app marketing
Making an app viral is hard but it became easy for me with the Prolytics mobile app marketing course! The instructors here are very knowledgeable and teach very well.
Being a developer, I needed to know how to make money on an app and I found that out by enrolling myself in the Prolytics mobile app marketing course. These guys are the best!