Search Engine Optimation (SEO) Course
Search Engine Optimization (SEO) Training
Search Engine Optimization (SEO) is a vital digital marketing skill for improving website visibility and driving organic traffic. In the SEO course at Prolytics, you will learn the fundamentals of SEO, including keyword research, on-page and off-page optimization, and technical SEO. This course will equip you with the skills to optimize websites and improve search engine rankings effectively.
The course covers essential topics such as SEO strategies, link building, content optimization, and analytics. Whether you're new to digital marketing or looking to enhance your SEO expertise, this course will help you master search engine optimization techniques.
What will you learn
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Introduction to SEO
Understand the basics of SEO, how search engines work, and the importance of organic search rankings.
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Keyword Research and Analysis
Learn how to conduct keyword research, analyze search intent, and choose the right keywords for SEO success.
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On-Page and Off-Page Optimization
Explore on-page optimization techniques such as meta tags, headers, and internal linking, along with off-page strategies like link building.
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Technical SEO
Master technical SEO aspects such as site speed optimization, mobile-friendliness, and structured data.
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SEO Analytics and Performance Tracking
Understand how to measure SEO performance using tools like Google Analytics and Search Console.
By completing this course, you will develop expertise in the following areas:
- Understanding SEO fundamentals and best practices
- Conducting effective keyword research and strategy
- Optimizing web pages for search engine visibility
- Implementing link-building and off-page SEO strategies
- Improving website performance and technical SEO
- Utilizing SEO tools like Google Analytics and Search Console
- Analyzing SEO metrics and performance reports
- Developing SEO-friendly content strategies
- Enhancing local SEO and mobile optimization
- Preparing for SEO career opportunities
Lessons
- Duration
- 45 Days
| Long-tail vs. short-tail and profitable keywords for best SEO results | |
| Introduction to SEO keyword research & starting to do keyword research | |
| Keyword research example & getting you more comfortable exploring SEO keywords | |
| Keyword exercise to get many unique & original keywords that SEO tools don't | |
| Example of a structure of a website designed for SEO | |
| Your thoughts | |
| SEO keyword mapping and tracking your full list of SEO keywords | |
| Where to place the keywords? More practical examples? | |
| 13 ways to get unique SEO keywords for your business | |
| Using Artificial Intelligence and ChatGPT to get creative SEO keywords | |
| Course project for practicing SEO | |
| Exercise question for practicing keyword research | |
| Exercise question for practicing keyword research | |
| Practical project and future course updates | |
| Keyword research quiz | |
| Advanced keyword research quiz |
| Class project section introduction | |
| Keyword prioritization for my business website | |
| Practical application of keywords from scratch - exercise | |
| Keyword research exercise (music website) - answer one | |
| Keyword research exercise (music website) - answer two |
| Section introduction to why it's necessary to use 3rd party SEO tools | |
| Domain authority and a free tool for researching competition for organic SEO |
| Disclaimer to this section in case you don't have a website | |
| Setting up your Google Search Console (formerly Webmaster Tools) for SEO | |
| In case your Google Search Console shows no data | |
| Google crawler, Google indexing, and creating your sitemap.xml for SEO | |
| Submitting new URLs and checking for page status and indexing for SEO | |
| What if your page doesn't get indexed by Google | |
| Where your pages are ranking and page/query performance in SEO | |
| User experience section of Google Search Console | |
| Google Core Web Vitals for SEO | |
| Using the Google mobile friendliness for SEO check tool | |
| What if you are having difficult technical issues? | |
| Google Search Console exercise | |
| Google Search Console exercise - answer |
| PRACTICAL EXAMPLE: Best ways I use the Google Search Console |
| Common student question: does SEO work for my site technology? | |
| Common student question: does buying expired domains with domain authority help? |
| On-page SEO section introduction | |
| How to set up the Yoast plugin for SEO | |
| How to set up title/description metas for regular blog post SEO | |
| Meta tag writing exercise | |
| Meta tag writing exercise - answer | |
| Meta tag writing exercise two | |
| Meta tag writing exercise two - answer | |
| Example of writing better meta tag and description in Shopify for Ecommerce | |
| Meta titles quiz | |
| CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO | |
| EXAMPLE of a sales page balancing SEO copywriting and conversion optimization | |
| Attractive SEO copywriting exercise: residential cleaning business meta tags | |
| Attractive SEO copywriting exercise - answer: cleaning business meta tags | |
| Sales copywriting quiz | |
| Advanced sales copywriting quiz |
| Introduction to further on-page SEO with elements that appear on your pages | |
| The skyscraper method for SEO content | |
| Interlink your own pages for an SEO boost | |
| Creating a link to itself in HTML | |
| Correct use of H1 and H2 tags | |
| Title tooltip tag for SEO, website usability, sales conversion, or email signups | |
| Image ALT tag for SEO | |
| How long should a page be for SEO | |
| Rank higher with content freshness and last update date | |
| Google EAT SEO, Google YMYL and what Google thinks is good content for SEO | |
| Google Quality Guidelines for SEO: Good grammar on each page, well-written, etc | |
| Keyword density tool: 2 great uses for SEO | |
| Revive Old Posts plugin for social sharing, scheduling & SEO boost | |
| Avoid the error of keyword cannibalization and use keyword stemming | |
| If you are doing SEO article writing for a client | |
| How to begin using Google Docs for SEO article writing if you don't use it yet | |
| On-page SEO strategy exercise | |
| On-page SEO strategy exercise - answer | |
| On-page SEO quiz | |
| Advanced on-page SEO quiz |
| Artificial Intelligence for SEO - section introduction | |
| Google forming the policy for AI-generated content | |
| Logging into and creating an account in ChatGPT | |
| Starting to use ChatGPT | |
| Better editing, and making any business writing more sophisticated | |
| Starting to proofread a blog post with ChatGPT | |
| Deep proofreading for emotional writing vs. sterile writing | |
| Doing sales copywriting with Artificial Intelligence - AI | |
| Should you have a blog for SEO? |
| On-page experiment | |
| What I do to my pages to make them rank higher | |
| Big spike just a few days later |
| Do keywords in domain or exact-match domains matter? | |
| URL folder and page names structures for SEO | |
| From Google about SEO impact of keywords in the URLs and how WordPress relates | |
| URL SEO quiz |
| Section introduction: Google Analytics 4 for SEO | |
| Diving a little deeper into Google Analytics 4 | |
| Setting up Google Analytics 4 | |
| How to connect GA4 to your website data stream | |
| Demo of Google Analytics 4 for a Google website and custom reports | |
| How to use the Google Search Console and Google Analytics together | |
| SEO tools quiz | |
| Advanced SEO tools quiz |
| Ways of dealing with thin or bad content and what's really duplicate | |
| Finding pages to improve or delete by using the Google Search Console | |
| Identifying and getting rid of bad pages | |
| Ways to identify duplicate content | |
| Finding duplicate content within your pages | |
| Duplicate content quiz | |
| Advanced duplicate content quiz |
| International SEO section introduction | |
| Performing keyword research for different languages and locations | |
| Self-identifying keywords | |
| How to test search results in different areas of the world | |
| Immediately more traffic with Weglot | |
| Creating content specific to a culture or region | |
| Cultural nuances may impact your international SEO for other cultures | |
| Hreflang HTML tag | |
| Country-specific domains - ccTLD | |
| Architecting your URL structure for different languages and countries |
| Registering for SEMRush | |
| Finding a link to my site where my page was gone and fixing it to regain SEO | |
| Finding citation opportunities | |
| Finding old links and having ways to get many more links from those sites | |
| Competitor link research for SEO | |
| How my competitor got great links | |
| Backlink audit to find toxic links to disavow |
| Off-site SEO section introduction | |
| Update from Google about decreasing importance of backlinks | |
| How to get citations and brand mentions for SEO | |
| Using your industry-specific websites for SEO and citations |
| What to look for in a link that boosts SEO ranking | |
| Do follow vs. no follow links for SEO | |
| No-follow update and the new UGC and Sponsored attributes | |
| Does linking out to other sites help SEO? | |
| Guest blogging for SEO | |
| Guest blogging pitch script for SEO | |
| How to get links on Wikipedia to boost SEO | |
| Getting backlinks from product reviews | |
| Disavowing bad links | |
| Exercise for choosing where to get links | |
| Exercise for choosing where to get links - answer | |
| Exercise - reverse a pitch and turn it in it into a backlink | |
| Exercise answer - reverse a pitch and turn it in it into a backlink | |
| Off-page SEO quiz |
| How to get .edu links with scholarships | |
| Edu link exercise | |
| Edu link exercise - answer | |
| Backlinks from .edu sites quiz |
| Practical examples of SEO for different websites - section introduction | |
| Practical SEO example and case study of how I would do SEO for a website of mine | |
| Successful blog SEO example | |
| SEO for Ecommerce |
| Don't fall for potential scams or bad services |
| Linkable asset for SEO to make your link-building easier | |
| Link-begging script example you can use to get links for SEO | |
| How to get backlinks for SEO from events | |
| How to use events to build links | |
| RadioGuestList for link building | |
| HARO for link building and publicity | |
| Linkbuilding exercise | |
| Linkbulding exercise - answers | |
| Link-building quiz | |
| Advanced link-building quiz |
| Introduction to link building with memes | |
| How to begin finding viral memes to post on your social media | |
| How to create your own image memes in minutes and for free | |
| How to create your own gifs to go viral |
| Press releases: no longer building effective links for SEO? | |
| More on ineffective links: don't buy expired domains for SEO |
| How I changed my link-building approach |
| SEO ranking factor myths from Google staff |
| NEW! SEO thumbnail and logo secret with case study | |
| Recommending your own products to get them recommended - beyond just SEO | |
| 6-figure client recommendation algorithm case study - beyond just SEO | |
| Recommending other products alongside yours promoted next to them - beyond SEO | |
| How to work up to getting all the great reviews and engagement - beyond just SEO | |
| Marketplace SEO exercise | |
| Marketplace SEO exercise - answer | |
| Marketplace SEO exercise - answer two | |
| Algorithm quiz | |
| Advanced non-Google SEO quiz |
| Introduction to local SEO for inbound marketing | |
| Anatomy of a local SEO search result to see if as Google or as an SEO marketer | |
| How to get on the Google map SEO search results | |
| Ranking for local SEO searches through local business listing directories | |
| Last words on local SEO and doing local SEO anywhere else in the world | |
| Local SEO exercise | |
| Local SEO exercise - answer | |
| Local SEO quiz |
| Google SEO penalty section introduction - don't fall into these SEO penalties! | |
| SEO penalty: Panda | |
| SEO penalty: Penguin | |
| More different penalties | |
| Google penalty quiz |
| Voice SEO section introduction | |
| Types of devices for voice SEO | |
| Answer box SEO with FAQ pages to rank different kinds of businesses | |
| A more detailed content strategy beyond the FAQ - voice SEO | |
| Example of voice SEO for local business | |
| CNET page with all the things you can search for using "OK Google" - voice SEO | |
| Search result position zero: Two important things to know about answer box SEO | |
| Google voice SEO - exercise | |
| Google voice SEO exercise - answer | |
| Google voice quiz | |
| Advanced Google voice quiz |
| Site speed section introduction and how it impacts SEO | |
| Let's begin analysis of your site with these 3 free site speed analysis tools | |
| Critical Rendering Path and how it impacts page elements, load speed and SEO | |
| Explaining Core Web Vitals acronyms: LCP, FID, INP, CLS | |
| How to watch the next videos | |
| Caching plugins for WordPress - helps with site speed and SEO | |
| Another website speed plugin to speed up WordPress even more | |
| Result in traffic weeks after optimizing my site speed to a 90+ score | |
| Case study of reducing image size issues to boost site speed and SEO | |
| Reducing image size to help site load speed and SEO | |
| Case study and immediate results of taking out unused CSS from a page | |
| Finding unused CSS and removing unused CSS to improve page speed for SEO | |
| Speeding up the site with JavaScript loading optimizations | |
| "Minifying" CSS, html and JavaScript file sizes - helps site load speed and SEO | |
| Enabling compression to boost site speed and SEO | |
| JavaScript defer and async tags | |
| Last changes to speed up loading of YouTube and images | |
| Shopify bad results due to 3rd party CSS and JS | |
| Page optimization prioritization strategy for SEO | |
| Site speed exercise | |
| Site speed exercise - answer | |
| Site speed exercise two | |
| Site speed exercise two - answer | |
| Site load speed quiz | |
| Advanced load speed quiz |
| Section introduction - speed boost by migrating to fast hosting | |
| Types of hosting: shared hosting vs. cloud hosting vs. managed hosting | |
| Creating an account in 10Web | |
| If you only have a domain - how to connect the domain to 10Web hosting | |
| First steps to migrate my website from old slow hosting to 10Web | |
| Transferring domain nameservers from the original domain registrar | |
| Troubleshooting an issue with SSL certificates | |
| Showing: Grade A-100 for website speed and site fully loads in 0.7 seconds |
| Section introduction - getting a domain name and a website | |
| How to choose a domain name | |
| How to get a free domain name and cheap hosting |
| Introduction to Image SEO section | |
| Explaining the Google image search SEO | |
| Setting your image path folders to have the right keywords for SEO | |
| Best practices for your IMG tag for SEO and boosting conversion | |
| ADVANCED: Image SEO strategy for branding, sales, and SEO boost | |
| Image dimensions for social media posting - helps SEO | |
| Image SEO exercise | |
| Image SEO exercise - answer | |
| Google image SEO quiz | |
| Advanced Google image SEO quiz |
| Section introduction: Making all 10 Google SEO results promote your business | |
| Google map SEO with Google My Business (previously Google Local) | |
| Getting YouTube videos to rank in Google search for SEO | |
| Amazon or other eCommerce websites for SEO | |
| Facebook page for SEO | |
| Twitter profile can be used for SEO | |
| Quora pages can rank in Google SEO | |
| Publicity mentions can rank in Google SEO | |
| Google news | |
| Multiple pages in Google Top-10 results - exercise | |
| Multiple pages in Google Top-10 results - exercise answer | |
| Google SEO ranking multiple pages in top-10 quiz | |
| Google SEO ranking multiple pages in top-10 advanced quiz |
| Introduction to Rich Snippets SEO section | |
| Rich snippets vs. Featured snippets for SEO | |
| Setting expectations: How long it will take for rich snippets to show up SEO | |
| Structured data markup helper for non-developers and developers | |
| Rich snippets quiz |
| SEO Audit (applicable whether you are doing WordPress SEO or Shopify SEO) |
| Freelancing with SEO on Fiverr - section introduction | |
| SEO job interview questions and common questions for SEO freelancers | |
| How many gigs to create and how leveling up works on Fiverr | |
| How to apply to become a seller on Fiverr | |
| The goal for how your Fiverr freelancing profile should appear | |
| Introduction to Fiverr SEO | |
| How to quickly get a gig to rank well in Fiverr | |
| Ranking fluctuations | |
| Copywriting for title which can help you make your Fiverr gigs more attractive | |
| Copywriting for your Fiverr freelancing gig description | |
| Example of writing a gig description | |
| Making people buy your gig-extras | |
| Consumables, next-gig up-sell strategy or gig-carousel | |
| Example of a freelancer who makes thousands of dollars per client that I hire | |
| Fiverr vs. UpWork (why I prefer freelancing on Fiverr) | |
| Fiverr quiz |
| SEO agency section introduction | |
| Overview of marketing strategies so you can fit each into your marketing | |
| Your positioning and differentiation | |
| Agency website conversion checklist | |
| CHECKLIST to build credibility and branding outside of your website | |
| Basic agency keywords | |
| D7LeadFinder lead generation tool introduction | |
| D7LeadFinder results | |
| LinkedIn connection message template to immediately compel and interest people | |
| LinkedIn welcome message template | |
| SEO agency exercise | |
| SEO agency exercise - answer | |
| Agency quiz |
| Course certificate: How to get it if you need it | |
| Congratulations! Thank you for being a great student! And some parting words. |
You Can Trust with Global Certification
At Prolytics Institute, our certifications are globally recognized, ensuring that your skills are validated by a trusted authority. Whether you're advancing in your current role or exploring new career opportunities, our credentials give you a competitive edge in today’s global job market.
Our certification programs are designed to meet international standards while catering to local industry needs. This ensures that your expertise is not only widely accepted but also practically applicable wherever you go.
Committed to preparing you for successful career placement and acing job interviews.
Our curriculum is thoughtfully crafted by senior angular specialists with extensive industry experience.
The course prioritizes cutting-edge technologies that are in high demand among top web design firms and global corporations.
A Personality Development program that enhances skills in professional communication, email writing, and effective interview techniques.
Engaging hands-on practice and real-world projects form a key part of the learning experience.
Learn directly from professionals who are currently active as developer in top IT companies.
FAQs
General frequently asked questions for students.
Our instructors are experienced professionals actively working in the IT industry. They bring real-world insights, practical knowledge, and expertise to the classroom, enhancing the learning experience.
Yes, we offer dedicated job placement support to our graduates. This includes resume workshops, mock interviews, and direct connections with our industry partners to help students transition smoothly into their careers.
Prolytics provides both in-person and online classes to cater to various learning preferences. Our online classes are live and interactive, allowing students to engage directly with instructors and peers.
Absolutely! We prioritize hands-on learning through practical projects and assignments based on real-world scenarios. These projects help students gain practical experience and build a portfolio to showcase to potential employers.
Yes, upon successfully completing a course, students receive a certificate from Prolytics, recognized by industry partners and highly valued in the job market.
Prolytics has a flexible refund policy. Students who need to withdraw may be eligible for a partial refund, depending on the timing and course structure. Please contact our support team for detailed information on refunds.
To enroll, visit our website and register the enrollment form for your desired course. You can also reach out to our admissions team for guidance on course selection and the enrollment process.
Students Reviews
I was working in content but wanted to move to SEO and needed a course to teach me the basics. The Prolytics course not only taught me what SEO is, it taught me all the skills required too!
The Prolytics’ SEO course is the most affordable in the market! I’m very impressed by the comprehensive nature of the course as well as the teaching staff, who’s very nice and friendly.
Page optimization was something I was always weak at but SEO course at Prolytics fixed that for me. They taught me everything I need to know about SEO and then some!