Social Media Marketing Course
Social Media Marketing
Social Media Marketing is a powerful tool for brand awareness, engagement, and business growth. In the Social Media Marketing course at Prolytics, you will learn the essential strategies and techniques to create, manage, and optimize social media campaigns across various platforms. This course will equip you with the skills to drive traffic, generate leads, and enhance online presence effectively.
The course covers key topics such as social media strategy, content creation, paid advertising, analytics, and community management. Whether you're a beginner or looking to refine your digital marketing skills, this course will help you master social media marketing techniques.
What will you learn
-
Introduction to Social Media Marketing
Understand the fundamentals of social media marketing, its importance, and its role in digital marketing.
-
Social Media Strategy and Planning
Learn how to develop an effective social media strategy aligned with business goals.
-
Content Creation and Engagement
Explore content marketing techniques, including visuals, videos, and storytelling for audience engagement.
-
Paid Advertising and Campaign Optimization
Master social media advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter.
-
Analytics and Performance Tracking
Understand how to analyze social media metrics and optimize campaigns for better results.
By completing this course, you will develop expertise in the following areas:
- Understanding social media marketing fundamentals
- Developing an effective social media strategy
- Creating engaging content for various platforms
- Managing social media communities and interactions
- Optimizing paid ad campaigns for better ROI
- Using analytics tools to track and improve performance
- Growing brand awareness and engagement online
- Understanding influencer marketing and collaborations
- Applying SEO and social media integration techniques
- Enhancing career opportunities in digital marketing
Lessons
- Duration
- 45 Days
| Why Are You Here? | |
| Marketing Mythbusters | |
| Your First Client |
| Branding Introduction | |
| What Makes a Powerful Brand? | |
| Make a Brand Style Guide | |
| Content Marketing 101 | |
| Get Endless Content Ideas | |
| Get to Know Canva | |
| Find Free to Use Content | |
| Design Powerful Graphics | |
| Other Powerful Video Styles | |
| Develop Customer Profiles | |
| Make Them Feel First | |
| Master Compelling Copywriting | |
| Viral Hooks | |
| Hashtags & Accessibility | |
| Leverage The Power of AI | |
| AI for Epic Images | |
| AI for Quick Videos | |
| Mini Assignment |
| Social Media Introduction | |
| Business vs Personal Socials | |
| Organic vs Paid Socials | |
| X [Twitter] for Beginners | |
| Set Up Your X [Twitter] Account | |
| How to Use X [Twitter] | |
| LinkedIn for Beginners | |
| How to Use LinkedIn Profiles | |
| Create a LinkedIn Page | |
| Facebook for Beginners | |
| Set Up a Facebook Page | |
| How to Use Facebook | |
| Instagram for Beginners | |
| Set Up an Instagram Profile | |
| How to Use Instagram | |
| Pinterest for Beginners | |
| Set Up Your Pinterest Account | |
| How to Use Pinterest | |
| TikTok for Beginners | |
| Set Up Your TikTok Account | |
| How to Use TikTok | |
| YouTube for Beginners | |
| How to Use YouTube | |
| Video Topic Research | |
| Now What? |
| You're Almost There! | |
| Paid Ads Introduction | |
| Boosting an Existing Post | |
| Meta Ads Fundamentals | |
| Set Up Business Manager | |
| Choose The Right Objective | |
| Select Your Audience & Placement | |
| Create Your Ad | |
| Advanced Audience Tips | |
| Meta Pixel Basics | |
| Why Engagement Campaigns? | |
| LinkedIn Ads | |
| Pinterest Ads | |
| Google & YouTube Ads |
| Why You Need a Strategy | |
| Get to Know The Business | |
| Get to Know the Competition | |
| Collaborate With Others | |
| Your Engagement Strategy | |
| Leverage User Generated Content | |
| Create a Content Calendar | |
| Present Your Strategy |
| Craft Consistency | |
| Batch Your Content | |
| Schedule Your Content | |
| Meta Business Suite | |
| Schedule Through Metricool | |
| Automate Engagement | |
| More ManyChat Automations | |
| Other Useful Tools |
| Measure Your Success | |
| Analytics Deepdive | |
| Make Adjustments |
| Business Fundamentals | |
| SEO & SEM Basics | |
| Email Marketing Basics | |
| Digital Marketing Funnels | |
| Make Social Media Better |
| Test Your Social Media Skills |
| What's Next? |
You Can Trust with Global Certification
At Prolytics Institute, our certifications are globally recognized, ensuring that your skills are validated by a trusted authority. Whether you're advancing in your current role or exploring new career opportunities, our credentials give you a competitive edge in today’s global job market.
Our certification programs are designed to meet international standards while catering to local industry needs. This ensures that your expertise is not only widely accepted but also practically applicable wherever you go.
Committed to preparing you for successful career placement and acing job interviews.
Our curriculum is thoughtfully crafted by senior angular specialists with extensive industry experience.
The course prioritizes cutting-edge technologies that are in high demand among top web design firms and global corporations.
A Personality Development program that enhances skills in professional communication, email writing, and effective interview techniques.
Engaging hands-on practice and real-world projects form a key part of the learning experience.
Learn directly from professionals who are currently active as developer in top IT companies.
FAQs
General frequently asked questions for students.
Our instructors are experienced professionals actively working in the IT industry. They bring real-world insights, practical knowledge, and expertise to the classroom, enhancing the learning experience.
Yes, we offer dedicated job placement support to our graduates. This includes resume workshops, mock interviews, and direct connections with our industry partners to help students transition smoothly into their careers.
Prolytics provides both in-person and online classes to cater to various learning preferences. Our online classes are live and interactive, allowing students to engage directly with instructors and peers.
Absolutely! We prioritize hands-on learning through practical projects and assignments based on real-world scenarios. These projects help students gain practical experience and build a portfolio to showcase to potential employers.
Yes, upon successfully completing a course, students receive a certificate from Prolytics, recognized by industry partners and highly valued in the job market.
Prolytics has a flexible refund policy. Students who need to withdraw may be eligible for a partial refund, depending on the timing and course structure. Please contact our support team for detailed information on refunds.
To enroll, visit our website and register the enrollment form for your desired course. You can also reach out to our admissions team for guidance on course selection and the enrollment process.
Students Reviews
The social media marketing at Prolytics has made my career! I was quite lost in my job before I enrolled for this course and now with the help of experts at Prolytics and their teachings, I have been promoted!
I enrolled myself in the social media marketing course at Prolytics about a month ago not knowing anything about social media. But their teaching staff is so great that now, I feel like an expert too!
From CMS to AJAX and PHP as well as HTML 5, the social media marketing course by Prolytics leaves nothing uncovered. I recommend it to anyone who wants to be an expert in this field!